Hi, I'm Shirlee

I help entrepreneurs discover the celebrity within and turn their newfound visibility into a client-attracting machine.

Believe it or not...

I WASN’T ALWAYS CONFIDENT ON CAMERA.


I had to unlearn everything when I left the news—because being polished wasn’t enough, I had to learn a whole new way of being authentic.

For years, I thrived as a TV journalist—commanding attention on camera, delivering news with confidence, and telling stories that mattered. But when I stepped into entrepreneurship, I hit a wall.

I had the skills, but no one knew who I was. My content went unnoticed, I second-guessed everything I said on video, and I felt invisible in a crowded market. Worse, the polished, authoritative style I’d mastered in TV didn’t translate to connecting with an online audience. I had to unlearn everything and start from scratch—just like so many of the entrepreneurs I now help.

Everything changed when I leaned into what I knew best: video. But this time, I approached it differently. I learned how to show up as me—not as a reporter, but as a real, relatable business owner.

That shift landed me TV segments, podcast interviews, and speaking gigs—positioning me as the go-to expert. Within a year, my business hit six figures, and clients started coming to me.

That’s when other entrepreneurs started asking:  How do you do that?

Camera Confident was born.

Does my story inspire you to take action?


LET'S WORK TOGETHER!


Whether you’re ready to master video, land media opportunities, or confidently attract clients, I’ve got the roadmap to get you there. Let’s build your authority, refine your message, and make sure the right people are lining up to work with you.

WORK WITH ME ⟶

I WANT TO HELP YOU TELL YOUR BRAND STORY ON VIDEO


Because when you combine confidence on camera with a powerful AI-powered video strategy, you don’t just show up—you stand out, build an audience, and supercharge your sales.

VIP Services


Personalized strategy, customized content plans, done-for-you video production and hands-on coaching to refine your presence and fast-track your results.
 


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Group Coaching


Join a community of like-minded entrepreneurs for expert guidance, live coaching, and accountability as you build your confidence on camera.
 


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FREE RESOURCES

The Visible Business Newsletter

Show up. Stand out. Grow an audience that actually pays attention.


Want to get confident on camera, master video marketing, and build a brand that demands attention? This newsletter delivers expert insights, audience-growing strategies, and behind-the-scenes business tips—plus the best weekly buzz bites to keep you ahead of the curve.


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AI-Powered Elevator Pitch Prompts

Craft a Clear, Compelling, and Unforgettable Pitch—Fast


Struggling to explain what you do in a way that grabs attention? These AI-powered prompts will help you articulate your expertise with confidence—so you can stand out, spark interest, and land more clients, media spots, and speaking gigs. Whether you’re introducing yourself on video, in a meeting, or on stage, you’ll have a pitch that feels natural, authentic, and impossible to ignore.


HELP ME CRAFT MY PITCH!
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Empowering entrepreneurs to master video, build confidence on camera, and turn visibility into business growth.

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